Category Archives: bootstrapping
The Positioning Matrix: A Great Marketing Tool
A friend of ours, James McIntyre, is a B2B technical marketer and one of the stars at McClenahan Bruer Communications in Portland. A while back I asked his advice on what I should do in terms of marketing my product. … Continue reading
Filed under advice, bootstrapping, marketing, portland, techniques, tools
Where I first saw Star Wars isn’t there anymore
I suppose it’s technically still there. It’s just a Target now. I went there today (visiting family in the Bay Area). It’s much cleaner and brighter than it was in the 70s. I remember where I sat. I could reconstruct … Continue reading
Filed under Bay Area, bootstrapping, startup
Working with kids
I don’t work with kids per se. I work where there are kids around me — actually, they’re my kids. Working with kids isn’t much different than working in an office The usual advice to entrepreneurs is to not to … Continue reading
Filed under bootstrapping, kids, startup
You are not what you do (for a paycheck)
Hi, I used to be a Software Manager at… For months after I left my previous job to start a company, I introduced myself as a former Software Manager. This wasn’t who I was, it was just one of my … Continue reading
Filed under bootstrapping, startup
