Category Archives: tools
Just read “What matters now”
I was planning to spend this morning working on a talk I’m giving in January, but as I skimmed through my RSS reader, I saw that Seth Godin just put together a book containing the ideas of several dozen insightful … Continue reading
Filed under tools
The Positioning Matrix: A Great Marketing Tool
A friend of ours, James McIntyre, is a B2B technical marketer and one of the stars at McClenahan Bruer Communications in Portland. A while back I asked his advice on what I should do in terms of marketing my product. … Continue reading
Filed under advice, bootstrapping, marketing, portland, techniques, tools
5 Principles for Project Success
Last week, I gave a 2-day workshop on project management. I focused on what I call the Five Principles for Project Success. It’s been my experience that when any of these principles are violated, a project is headed for trouble. … Continue reading
Filed under management, project management, techniques, tools
